LALATOTO's Journey – From Homemade Weighted Blanket to Sleep Universe

Cart

Your cart is empty

Time line

Our journey began with a homemade weighted blanket, created out of desperation to help our son Xander sleep better. This simple idea has evolved into a sleep universe that has helped over 10,000 toddlers sleep better today. Dive into our timeline and discover how one parent's love and ingenuity became the story of LALATOTO.

July 2017

Welcome to the world

We become parents to Xander, who gets a bit of a rough start in life. This results in four months of crying (which is quickly labeled as colic) and minimal sleep.

January 2018

"I can't do it anymore"

After 6 months in zombie land, Sara gets the idea for a gravity mattress. Out of desperation, the baby-friendly weighted quilt is born, which she sews from rice and an old duvet cover on a tired Sunday afternoon. When Xander is tucked in with the duvet that evening, a calmness falls over him that we have not experienced before.

April 2018

We must then help others!

The home-sewn weighted quilt is still widely used. Sure enough, the bedroom starts to smell like rice porridge, but Xander is sleeping better than he ever has. After 3 months it strikes us that there must be other families in the same boat who could benefit from such a duvet.

June 2018

IT WORKS!

We test the gravity mattress on tired families with sleep challenges, and the feedback is absolutely amazing and touching. We have a product that works!

February 2020

We are online!

After two years of development, the first weighted duvets are in stock at home in the basement, and we can finally open the webshop under the name Babydynen.

March 2020

Corona Lockdown

We manage to sell 11 weighted duvets before large parts of the country are shut down. Sales stop completely, and we are forced to turn off the ads so that we can save the minimal marketing budget we have for better times.

July 2020

NOW it has to be!

The country is slowly opening up again and we are kick-starting our sales with a 2nd sorting offer. We have burned the teddies at a sewing studio which did not deliver the agreed quality. Off off.

October 2020

World-class textiles

We have searched the market thinly to find the very best product by the meter, and now we can finally launch the weighted duvet in the fantastic cotton fabric that we are known for to this day. It's a huge milestone!.

Spring 2021

"I don't want to sit down anymore, mother"

The ambition to be Danish-produced means that we juggle production between several small Danish sewing studios. This also means that we spend many hours on the road delivering material and picking up goods.

June 2021

We get in touch with a Danish-owned sewing studio

We must recognize that it is no longer sustainable with our Danish set-up. The demand for our weighted duvets is simply too great. We therefore come into contact with a sewing studio in Poland, and the compromise is to move the production to a Danish-owned sewing studio in Poland. It is a HUGE workload that is now being eased.

Edge of the bed

Bed snake

Moon cushion

Weighted duvets

Bedding

November 2021

Now we're doing it!

Now we're doing it! We're betting the farm and both going full-time in the company. It's with equal parts nervousness and excitement that we're leaving our salaried jobs to follow our dream.

December 2021

We are changing our name

Our weighted blanket is slowly starting to gain ground in Danish homes, and our ambitions are growing. The baby duvet can no longer keep up with our dreams, and we are changing our name to Hush Little One – a name we ABSOLUTELY ADORE and still pinch ourselves about to this day.

January 2022

We can also do more than weighted duvets

We are launching our duvet cover and Mulitnest, and the desire to create a universe of products for safe sleep burns more than ever!

June 2022

"What do we do?"

The first half of 2022 is not going as expected. The war in Ukraine and inflation make e-commerce stores suffer - and so do we. Violent. We can barely pay our bills, and thanks to the world's best suppliers, we get by.

August 2022

"Are we bought or sold"?

In August, we pitch in Løvens Hule and get a "yes" from Anne Stampe. The following four months pass with a long due diligence process, where we have no idea whether we have been bought or sold. These are some really difficult months of uncertainty and secrecy.

November 2022

"It's just not us".

The company is growing so fast that it's time to move the warehouse out of the basement and let others handle parcel dispatch. Nicolaj is not entirely comfortable relinquishing that responsibility, and it's certainly not without its challenges. After a couple of months, we decide to give up on the logistics center. It becomes too impersonal for us. Now, the sewing studio will take on the task.

December 2022

YEEEEESS!!!

It worked! In December, we can FINALLY celebrate that Anne Stampe has invested in Hush Little One and we've even got another competent investor on the team, namely Louise Skarby. We are not for shooting through! Now we get busy!

January 2023

"Think we are employers"

We start the year by welcoming Natalija to the Hush Family. Natalija must support the customer service part so that Sara can free up some time for, among other things, product development.

March 2023

LION'S CAVE BABY!

The wait has been unbearable and it is a huge redemption when we finally roll across the screen as the last participants of the season in Løvens Hule. The support we receive from the Danes after the program is completely overwhelming, and the following month we are SO busy that everything is still a bit foggy.

June 2023

Gertrud the huggable goose

After 10 months of product development, we can finally launch Gertrud the Cuddle Goose, which quickly wins the hearts of our customers.

Aug 2023

THE MUSHROOM LAMP

We have long had a vision of a breastfeeding-friendly nightlight, and over the summer, Sara delved into everything there is to know about light, lamps, and plastic molding in collaboration with a local company. From this, the idea of the Mushroom Lamp grew; a lamp that, with a single touch, glows red, thus disturbing sleep hormones as little as possible when light is needed at night. The Mushroom Lamp generated enormous interest from customers.

August 2023

KICKSTARTER

Producing a lamp from scratch is a costly affair, which is why we've been presented with the idea of launching a crowdfunding campaign. This campaign would involve customers pre-ordering the lamp so we can cover the start-up costs for production. We think this is quite brilliant, and our campaign will go live on Kickstarter in August.

September 2023

GOODBYE TO THE MUSHROOM LAMP

We are finding DKK 160,000 for the month we have to secure the funds, but unfortunately, it's not enough. It is, of course, a great disappointment to bury the Mushroom Lamp project, but the hardest part is ending the collaboration with the people who were supposed to produce the lamp and who have helped us so incredibly much throughout the process.

April 2024

ZERO TURNOVER

The new year begins with a conflict with the sewing factory in Poland, our sole manufacturer. This resulted in them refusing us our goods unless we agreed to some unreasonable payment terms. We therefore went three months without revenue.

October 2024

HUSH LITTLE ONE IS GOING BANKRUPT

Out of desperation, we saw ourselves forced to accept their terms, and not surprisingly, the company was declared incompetent shortly thereafter. It is with a heavy heart that we must bid farewell to our brainchild after 7 years of work.

October 2024

WE'RE NOT DONE

As the initial shock subsides and our minds begin to clear, we feel something new stirring within us; we are not finished yet! Whether it's stubbornness, passion, or that inexplicable entrepreneurial DNA, I don't know, but we refuse to give up, and after many long nights, tears, laughter, and excitement, LALATOTO of Denmark sees the light of day.

October 2024

LALATOTO

LALATOTO means 'sleep my child' and will be the name of our new sleep universe for the little ones. Our passion for creating beautiful, honest, and comforting sleep products of the highest quality burns brighter than ever before, but it's also no secret that starting completely from scratch is certainly not easy.

January 2025

NO THANKS TO POLYESTER

New partners and a new sewing studio also mean new opportunities. We feel a great personal passion for honest and natural materials, and this leads to a clear mission: to get polyester out of the children's room. We now exclusively use natural materials, and even though this makes the process both more expensive and more complicated, it just feels completely right.