About us

We never imagined that we would end up challenging an entire industry.
The truth is that we are far happier creating beautiful things in peace and quiet than shouting from the rooftops.
But here we are.

In 2020 we began making products for babies and children. Weighted blankets filled with plastic granules.
Bed Bumpers filled with polyester.
Yes, you read that right. Polyester.
The very material we are fighting to get out of the nursery today.
But gradually something began to feel wrong. And the more we learned about the consequences of polyester, the harder it became to ignore.

We cannot change what we made back then. We did not know what we know today.
But we can change what we send out into the world tomorrow.
And we believe that when you know better, you also have a responsibility to put things right.

So that is what we did.

We changed materials. Rethought our products. Questioned things we had previously taken for granted. And the more we looked into it, the harder it became to accept what had gradually become the norm in the baby and children's industry.
We felt it right down to our bones that something had to change. We also knew that we could not change an entire industry overnight.
But what we could do was change the way we did things ourselves.
And that seemed like a pretty good place to start.

Behind LALATOTO of Denmark you will find the two of us, Sara and Nicolaj.
One of us is an introvert and would thrive on a desert island.
The other would happily write our message on a neon sign in Copenhagen's City Hall Square.
We will let you guess who is who.
But despite our rather different temperaments, there is one thing we both completely agree on: the trust of our customers is never a given.
Even after many years in business, we are still moved that someone chooses something we have created and takes it home to their children. The most precious thing they have.
We will probably never quite get used to that. And we will certainly never take it for granted.
Because when you create products for children, you are not just making products.
You are shown a trust that carries an obligation.

Thank you for being here with us.
Sara & Nicolaj